E-Commerce Marketing Specialist

At Smoochie Pooch, we pride ourselves in being a family first company, providing more than just a “job” for all of our team members.
We have been serving Northern IN since 2009 and continue to grow.
We currently have 12 salons and 4 mobile units.
Smoochie Pooch is dedicated to providing the highest standard of customer service and quality by ensuring our team has the knowledge and tools it requires.
*Overview:*We are seeking a dynamic and results-driven E-commerce Marketing Specialist to join our growing team.
The ideal candidate will have a strong background in digital marketing with a focus on e-commerce strategies.
This individual will be responsible for developing and implementing effective online marketing campaigns to drive traffic, enhance user engagement, and increase sales through our e-commerce platform.
*Responsibilities:* *E-commerce Strategy:* Develop and execute comprehensive e-commerce marketing strategies to increase online visibility, attract target audiences, and drive conversion.
*Campaign Management:* Plan and execute end-to-end digital marketing campaigns, including but not limited to SEO, SEM, email marketing, social media advertising, and other online initiatives to drive traffic and sales.
*Website Optimization:* Collaborate with the web development team to optimize the e-commerce website for user experience, ensuring seamless navigation, user-friendly interfaces, and mobile responsiveness.
*Content Development:* Create compelling and relevant content for product descriptions, landing pages, and promotional materials to engage customers and enhance the online shopping experience.
*Data Analysis:* Utilize analytics tools to track key performance indicators (KPIs) and generate insights, providing regular reports to evaluate the success of marketing campaigns and make data-driven recommendations for improvement.
*Conversion Rate Optimization (CRO):* Implement strategies to improve the conversion rate at various stages of the customer journey, from product discovery to checkout.
*Email Marketing:* Develop and execute targeted email campaigns to nurture customer relationships, encourage repeat purchases, and promote new products or special offers.
*Social Media Management:* Manage and optimize social media channels to increase brand awareness, engage with the audience, and drive traffic to the e-commerce site.
*Collaboration:* Work closely with cross-functional teams, including product management, sales, and customer service, to align marketing strategies with overall business objectives.
*Competitor Analysis:* Stay informed about industry trends, competitor activities, and emerging e-commerce technologies to identify opportunities for innovation and improvement.
*Qualifications:* Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in e-commerce marketing with a successful track record of driving online sales.
Proficiency in digital marketing channels, including SEO, SEM, email marketing, and social media.
Strong analytical skills and experience with web analytics tools (e.
g.
, Google Analytics).
Familiarity with e-commerce platforms and content management systems.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a collaborative team.
Up-to-date knowledge of industry trends and best practices.
If you are a passionate and results-oriented E-commerce Marketing Specialist looking to contribute to the success of our online business, we invite you to apply and be part of our innovative and dynamic team.
Job Type: Full-time Pay: $15.
97 - $19.
23 per hour Expected hours: 40 per week Benefits: * Flexible schedule * Health insurance * Paid time off Schedule: * Day shift * No weekends Ability to Relocate: * Fort Wayne, IN: Relocate before starting work (Required) Work Location: Remote