Associate Manager, Upstream Marketing

Why join Stryker? We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.
com Who we want Talent developers.
Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
Goal-oriented orchestrators.
People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
Managers who drive performance.
People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
Network builders.
Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
What you will do Stryker’s Upper Extremities division is focused on making better outcomes easier for our Shoulder Arthroplasty customers.
Our business unit is dedicated to improving patient outcomes, simplifying complex procedures, and embracing innovation with new industry-leading technologies.
This role will lead a team of portfolio marketers as well as maintain product responsibilities focused on our expanding Shoulder Arthroplasty implant portfolio.
Coaches others on the market positioning and strengths/weaknesses of key competitors.
Coaches team on articulating the value proposition to key stakeholders.
Trains others on the various reasons (variables) of why customers buy the product or service.
Customer Centric Development Surfaces new or unexpressed customer needs, leading to product/program improvements.
Focuses product and service features and functions on the customer's critical success factors.
Escalates systemic problems that could affect customer satisfaction.
Developing the Strategy & Marketing Plan Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
Translates the marketing plan to specific marketing activities to carry out the plan.
Able to write and communicate key documents: business reviews, marketing strategies, proposals and recommendations.
Leverages marketing team for inputs to create and refine key documents and plans.
Budgets, P&L Accurately forecasts resource needs, including staffing and project expenses.
Summarizes the budgeting process cycle, necessary inputs and reporting requirements.
Creates Project Charters, CERs, and Business Case Financial Models as applicable.
Value Proposition Trains the team on the different approaches to segmentation, what segmentation is, and why it provides efficiency to the commercial effort.
Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
Trains the team on segmentation and positioning Evidence Generation Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.
Develops a roadmap to communicate and distribute key clinical evidence.
Source Volume & Strategic Focus Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
Guides teams in the allocation of resources between stimulating demand vs.
earning competitive share to maximize financial results for the product or portfolio.
Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
Sales Enablement / Training Provides clear, strategic, and prioritized direction to the field sales organization through written communications, presentations at training meetings, and informal interactions.
Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
Forecasting / IBP / PLCM Coaches others on sales forecasting methods and tools.
Coach the team on the meaning and importance of PLCM.
Pricing Knows how to set price and develop a pricing approach consistent with the Marketing Strategy and brand positioning.
Develops pricing approach /level consistent with the Marketing Strategy and brand positioning.
Customer Satisfaction Creates a standardized way to track KPIs as well as a consistent method to report back to the business.
Proposes updates and enhancements to the KPIs based of the analysis of metrics over time.
Other Fosters KOL relationships.
Responsible for leading and developing team members, which includes hiring, communicating company policies, coaching/counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
Responsible and accountable for actions promoting an environment that fosters personal growth and development.
Holds self and team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
Mentors, develops, and inspires others.
Collaborates and influences others on cross-functional teams, advancing partnerships to achieve business objectives.
Demonstrates financial acumen.
What you need Bachelor’s degree required MBA preferred 6+ years of work experience required 3+ years medical device or marketing/sales experience preferred About Stryker Our benefits: 12 paid holidays annually Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits About Stryker Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better.
The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes.
Alongside its customers around the world, Stryker impacts more than 130 million patients annually.
More information is available at stryker.
com.
Know someone at Stryker? Be sure to have them submit you as a referral prior to applying for this position.
Learn more about our employee referral program on our referral page Stryker is driven to work together with our customers to make healthcare better.
Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.