Marketing Specialist

Overview: The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.
Responsibilities: Develop, implement and maintain a corporate social media strategy.
Analyze trends with social media.
Creation of content calendar and guidelines.
Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met.
Conduct market research and develop strategies based on industry trends and demographics.
Write, proofread, and edit creative materials.
Maintain marketing budget.
Photography and video as requested within the divisions.
Assist in marketing recruiting efforts and events.
Maintain Omni website and update as needed.
Develop company podcasts.
All other duties as required.
Qualifications: Required: Bachelor’s degree in business, Marketing, or related field 2-5 years’ experience in marketing Working knowledge of social media platforms Proficiency in creation of social media posts Proficiency in Microsoft Outlook, Word, Excel, and SharePoint Effective written and verbal communication skills Ability to use sound judgment Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion Ability to travel as necessary Preferred: Working knowledge of video editing software Steel Dynamics Inc.
is an equal opportunity employer.